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Privacy policy

Privacy Policy

Last Updated: April 10, 2026

Peak Flow Fitness ("we," "us," or "our") operates peakflowfitness.com. This page describes how Peak Flow Fitness collects, uses, discloses, and safeguards your personal information when you visit our website and make purchases.

Information We Collect

We collect various types of information in connection with your use of our site:

  • Device Information: Browser type, IP address, referring URL, pages visited, time spent on pages.
  • Order Information: Name, billing address, shipping address, email address, phone number, payment information (processed securely through third-party payment processors).
  • Communication Data: Any messages, feedback, or inquiries you send to us.

How We Use Your Information

  • Fulfill your orders and deliver products and services.
  • Send transactional emails (order confirmations, shipping updates, delivery notifications).
  • Communicate with you about your account, respond to inquiries, and provide customer support.
  • Screen for fraud, detect suspicious activity, and prevent fraudulent transactions.
  • Improve our website functionality, user experience, and product offerings.
  • Send marketing communications (email, SMS) with your consent. You may opt out at any time.

Sharing Your Information

We do not sell your personal information. However, we share information with the following service providers to operate our business:

  • Shopify: Our e-commerce platform processes orders, payments, and stores your transaction data.
  • Google Analytics: Tracks website traffic and user behavior to help us understand how visitors use our site.

Third-Party Services

We use the following third-party platforms and services:

  • Shopify: E-commerce platform and payment processing.
  • Klaviyo: Email and SMS marketing platform.
  • Judge.me: Product review and rating system.
  • Google Analytics: Website analytics and traffic tracking.
  • Meta Pixel: Conversion tracking and audience insights.
  • Shop Pay: Secure payment processing.
  • Affirm: Financing option for purchases.
  • Shipping Carriers: FedEx, UPS, and other carriers for order fulfillment and tracking.

Each of these services has its own privacy policy. We recommend reviewing their policies to understand how your data is handled.

Behavioral Advertising

We may use retargeting pixels and similar technologies to show you relevant ads across the web. If you prefer not to see targeted ads:

  • Google: Visit Google Ads Settings and disable personalized advertising.
  • Facebook/Meta: Visit Meta Ad Preferences and opt out of data use.
  • Digital Advertising Alliance: Visit optout.aboutads.info to manage ad preferences across multiple networks.

Do Not Track

Some browsers include a "Do Not Track" feature. We honor DNT signals where possible, though enforcement varies by browser and service provider.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate or incomplete information.
  • Request deletion of your personal data.
  • Opt out of marketing communications.

To exercise these rights, email support@peakflowfitness.com with your request.

CCPA Disclosure (California Residents)

We do not sell personal information. Under the California Consumer Privacy Act (CCPA), California residents have the right to know what personal information is collected, request access to it, request deletion, opt out of the sale of personal information (though we do not engage in this practice), and non-discrimination for exercising your rights. To submit a request, email support@peakflowfitness.com. We will respond within 45 days.

Data Retention

We retain your order information, contact information, and transaction history for business, legal, and accounting purposes. You may request deletion of your personal data at any time by contacting support@peakflowfitness.com.

Cookies

Our website uses cookies to maintain your session and remember preferences, track analytics and user behavior via Google Analytics, enable retargeting and behavioral advertising, and facilitate payment processing and fraud detection. You can control cookies through your browser settings. Disabling cookies may affect your ability to shop on our site.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page indicates when this policy was last revised. Your continued use of peakflowfitness.com constitutes your acceptance of any changes.

Contact Us

If you have questions about this Privacy Policy, please contact us:

Peak Flow Fitness
Email: support@peakflowfitness.com
Phone: 646-921-5221
Hours: Monday-Friday, 9:00 AM-9:00 PM EST
Location: New York, NY